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Dominant logic
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11	CALL FOR PROPOSALS TO UNIVERSITIES AND RESEARCH INSTITUTIONS TO HOST THE 2016 FORUM ON MARKETS AND MARKETING: EXTENDING SERVICE-‐DO Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2014-12-06 21:55:42 FMM Sines – Festival Músicas do Mundo Service dominant logic
12	Journal of Macromarketing http://jmk.sagepub.com/ From Micro to Macro: Stakeholders and Institutions Stephen L. Vargo Journal of Macromarketing[removed]: 125 originally published online 9 March 2011 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Business Co-creation Strategic management Economics Market Mathematical logic Knowledge Stephen Vargo Service dominant logic Marketing Macromarketing
13	European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information: Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Marketing Co-creation Interdisciplinary fields Macromarketing Market Mathematical logic Resource-based view Logic programming Logic Business Management Service dominant logic
14	12 International Journal of Service Science, Management, Engineering, and Technology, 3(3), 12-25, July-September[removed]Toward a Service (Eco)Systems Perspective on Value Creation Heiko Wieland, University of Hawaii, USA Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:54 Systems theory Ethology Service dominant logic Interdisciplinary fields Systems Viable systems approach Co-creation Service system Service science management and engineering Science Cybernetics Knowledge
15	A Stakeholder-Unifying, Cocreation Philosophy for Marketing Journal of Macromarketing[removed] ª The Author(s) 2011 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:45:37 Strategic management Service dominant logic Value Macromarketing Relationship marketing Value proposition Value network Stakeholder Co-creation Business Marketing Management
16	Relationship, Value Co-Creation, and Markets S-D Logic Service-Dominant Logic: An Evolution or Revolution in Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:46:13 Marketing Market Service dominant logic Economics Management Knowledge Science Control engineering Co-creation Innovation Integrator
17	Toward a transcending conceptualization of relationship: a service-dominant logic perspective Stephen L. Vargo Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA Abstract Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2010-01-21 17:10:55 Co-creation Relationship marketing Business marketing Internet marketing Market Sales Customer lifetime value Services marketing Service Marketing Business Service dominant logic
18	SERVICE-DOMINANT LOGIC: AN ALTERNATIVE MINDSET FOR INNOVATION S-D Logic[removed]Ministry of the Knowledge Economy Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-11-30 21:15:14 Interdisciplinary fields Inseparability Logic Service innovation Service dominant logic Service system Perishability Service Business Marketing Management
19	Advancing Service Science with ServiceDominant Logic Clarifications and Conceptual Development Stephen L. Vargo Shidler College of Business University of Hawaii, Honolulu, USA Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:46:51 Interdisciplinary fields Service dominant logic Goods Co-creation Service system Service science management and engineering Value network Logic Service Marketing Business Management
20	Reducing the Fear of Crime in a Community: A Logic of Systems & System of Logics Perspective S-D Logic Grand Challenge in Service Week: Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:45:06 Co-creation Logic Service system Mathematical logic Market Science Knowledge Service dominant logic

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